The new Porsche Museum has opened its doors since January, 31 2009. The new monochromatic steel structure at Porscheplatz is designed to be a symbolic icon of the "Porsche Idea" presented, in all its complexity, inside. More than three decades after the original Porsche Museum opened in Stuttgart, Germany, the family-owned automaker invested more than $130 million in an all-new facility to present the storied history of the marque. It enlightens the visitor in an impressive, clear, and interesting manner about the entire history of what is now Dr. Ing. h.c. F. Porsche AG. Production cars have been just as important to the name recognition of the Porsche brand as many vehicles designed specifically for racing. Numerous vehicles and many small exhibits are displayed at the Porsche Museum in an unique ambience.