Viewers are used to seeing Jenni Falconer dressed soberly on GMTV or working the red carpet in a full-length gown.
So her male fans are in for a treat when they see a lot more of the Scottish TV presenter in a racy new lingerie photoshoot.
The self-confessed 'flat-chested' blonde shows off her London Marathon-honed body as she is unveiled as the new face of the Spring/Summer Adore Moi collection by Ultimo.
The 33-year-old follows in the footsteps of previous Adore Moi faces Kimberley Stewart and Nell McAndrew and current Ultimo models Melanie Brown and Melinda Messenger.
After spending a majority of this year training for the Marathon, which she ran in an admirable 3 hours 53 minutes, Jenni is in the best shape of her life.
Jenni was unsure at first when she was first approached by Ultimo owner Michelle Mone, but changed her mind after her Marathon training made her feel more confident with her body.
She enthused: 'I never thought I'd model lingerie but, when I met Michelle, she convinced me that I'd be great.
'Michelle had spoken to me about doing it before but, because I'd been training for the marathon, I felt a little bit more confident. It's quite a big deal getting your kit off.
'I've talked about doing something like this for years but I've never quite had the nerve. Every woman has body issues, and I was too self-conscious to go through with it.'
'Michelle had spoken to me about doing it before but, because I'd been training for the marathon, I felt a little bit more confident. It's quite a big deal getting your kit off.
'I've talked about doing something like this for years but I've never quite had the nerve. Every woman has body issues, and I was too self-conscious to go through with it.'
She said: 'James loved them and he knows all about my body worries.
'He knew exactly what I was thinking about with each one and told me I looked beautiful.'
Fellow Scot, Ultimo owner Michelle said: 'I’ve always admired Jenni’s fantastic figure and loved her approach to healthy living. She has fantastic curves and bags of confidence; Jenni was the perfect person to front the new campaign for Adore Moi by Ultimo and looks utterly fabulous in the new designs for this season.'
Glaswegian Jenni hosted GMTV's Entertainment Today segment on Fridays from 2000 until it ended last July and now presents travel segments for the ITV breakfast show.
She also hosts Channel 5 game show Wordplay and the National Lottery.
In 2007, she came 85th in FHM magazine's poll of the World's Sexiest Women
